Why Seth Godin is Near the Top of My "People Worth Watching" List

I keep a running list of "People Worth Watching" (PWW)—individuals who don't just talk about excellence, but model it. Near the very top of that list is Seth Godin.

You might know Seth as a marketing guru, but to me, he is a philosopher of modern work. For years, I have started my mornings with his daily blog. It is one of only a few newsletters I read every single day without fail.

Why subscribe?

1. The Power of the "Streak"
Seth hasn't missed a day of blogging in over two decades. That’s thousands of consecutive posts. Subscribing is a daily reminder that professionals show up, even when they don't feel like it.

2. A 20-Year Brain You Can "Talk" To
That consistency has created a massive archive of wisdom, and Seth recently took it a step further. He trained an AI on his 20+ years of writing.

You can now visit Seth’s Bot and ask it anything. Because he has written about almost every aspect of creativity, leadership, and fear, the bot can give you a "Seth-style" answer instantly. It’s an incredible resource that is only possible because he did the hard work of writing every day for 20 years.

3. Respect for Your Time
In an era of 2,000-word newsletters, Seth’s emails are often just a few powerful paragraphs. He teaches that "marketing" is simply the act of making change happen with empathy. Even if you don't own a business, his insights help you understand how humans think.

I highly recommend subscribing to the email for your daily dose of inspiration, and bookmarking the bot for when you need specific advice.