The person most famously associated with the title "How-to Editor" is Gareth Branwyn.
He is a well-known writer, editor, and "maker" who has held this specific title at several high-profile publications. Given your interest in "People Worth Watching" and the circles of Seth Godin and Kevin Kelly, Branwyn fits perfectly into that ecosystem of knowledge sharing and DIY culture.
Why Gareth Branwyn?
Wired Magazine: He was the original "How-to Editor" for Wired during its foundational years, where he helped define the instructional style for the digital age.
MAKE Magazine: He served as the Editor-in-Chief of MAKE, the "bible" of the maker movement, further cementing his reputation as the go-to authority on how to do... well, anything.
Personal Brand: In his books (such as Tips and Tales from the Workshop) and his blog, he frequently refers to his career through the lens of being a professional "How-to Editor."
Other Notable Mentions
While Branwyn owns the "title" in a historical and branding sense, you might also encounter the term in these contexts:
The New York Times: They have a dedicated "How To" section. Editors like Margaux Laskey or Malanie Marin have overseen this desk, though they usually use the title "How-To Editor" as a job description rather than a personal brand.
Lifehacker/Popular Mechanics: These publications have various "How-to" or "DIY" editors, but they rarely use it as their primary identity in the way Branwyn does.
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