Metaphors are useful for helping people see things more clearly... and from another perspective. I like using metaphors to help describe what freecycling is all about. Sometimes a metaphor helps the penny to drop... for people to see the light... to finally get it... to understand with absolute clarity.
Here are some metaphors I like...
- Low hanging fruit
- Rescue / Recovery mission
- Stranded Assets
- Asset / liability
- My icebreaker metaphor - Thinking about clutter like the ice that builds up on a ship as it sails on its journey in a winter sea.
- Biomimicry - scavenging
- Mining... searching for the treasures buried in the overburden of clutter.
- Iceberg
- Safety/pressure valve - Freecycling allows us to "release" the pressure of all that stuff clogging our living spaces
- Cholesterol - stuff is like cholesterol clogging the passageways in our living spaces
- Conservation of resources
- GPI - Genuine Progress Indicator
- Taking up the slack
- Collaborative consumption - Matching "wants" with "haves"
- The Redistribution Market - Rachel Botsman 2010
- Sharing Our Abundance
- Our embarrassing abundance
- An embarrassment of riches
- Superabundance
No comments:
Post a Comment